Hair Colour Guide

At WŸG, our capsule collection includes a curated range of luxurious, natural-looking shades designed to blend seamlessly with your skin tone and personal style.

Each colour is crafted using the finest virgin Slavic and European hair — selected for softness, tone clarity, and light-reflecting quality.

Signature Shades

Porcelain Blonde

A luminous pale blonde with soft beige undertones.

Perfect for those with fair or neutral skin tones who love a creamy, clean look.

Iced Beige Blonde

A soft, cool-toned blonde with slightly darker roots for depth.

Great for clients wanting a more natural ash-blonde feel without brassiness.

Cotswold Honey

A sun-kissed golden blonde with warm highlights.

Our most radiant blonde — flattering on golden, olive, or warm undertones.

Soft Chestnut

A rich, warm brown with soft copper-red undertones.

Adds glow and depth — ideal for enhancing warm skin tones or natural brunettes.

Ash Mocha

A cool, muted brunette with a hint of taupe.

Suits cooler undertones or those seeking a chic, soft-smoke brown.

Velvet Brunette

A rich, dark chocolate brown with warm dimension.

Elegant and classic — our most universally flattering deep tone.

London Smoke

A soft, true black with no blue cast — realistic and wearable.

For deep contrast or those who want the look of naturally thick, glossy hair.

Choosing Your Colour

Still unsure? Send us a photo of your natural hair in daylight or let us guide you via email.
Need something unique? Bespoke colour blends are available by request.
Grey blends or root shading can be included in custom orders for added realism.

Request Colour Matching

We’re here to help you find the most flattering shade for your features. Contact us to request a complimentary colour match.

Delivery

Now shipping to the UK and USA

We ship securely from our Cotswolds studio.

Ready-to-wear wigs can be delivered within the UK and to the USA via tracked and insured courier services.

Bespoke services remain UK-only.

Satisfied Customers

Loved by Our Clients

We’re proud to have helped so many clients feel confident and beautiful. From first-time wearers to long-time wig lovers, customer satisfaction is at the heart of everything we do.

Need help choosing the right wig?

We’re here to support you every step of the way. Whether you need guidance with colour matching, choosing the perfect style, or understanding the fit — simply reach out. Our expert team is just a message away and ready to help you feel confident in your choice.

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